7 Tips to Make Email Marketing Work for Your Business
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Email is a low-cost and effective way to market your business' products and services. Here are some quick tips to help make email campaigns work for your business:
- Utilize an on-line service (like Constant Contact, iContact, or VerticalResponse, to name a few) to manage your email campaigns. These services are designed to easily manage subscribers and have templates that make it simple to design a nice-looking email campaign.
- Make a concerted effort to build your list of email recipients through permission-based actions. Include a sign-up link on all your business emails, website, social media pages, and blog. If you have a brick and mortar, make sure there's a sign-up sheet at the point of sale.
- Provide value in your emails by educating your readers on what you do. The emails shouldn't be focused only on selling your products or services. Give your readers valuable tips and special offers. They'll appreciate the information and will often forward your email to family and friends, giving your business greater exposure.
- Post a link to your emails on your social media pages.
- When writing your emails, include just a snippet of the tip or educational article and include a "Read More" link that directs them to the full article on your website. Not only will you be able to track the interests of your readers, you'll be getting them to visit your website where they will learn a lot more about how you can help them.
- Team up with other business owners to see if they'll include your discount coupons or articles in the email blasts they send to their database. Of course, you'll have to do the same for them.
- Make sure email blasts are sent out consistently and at a frequency that's not too intrusive to your readers.
